THE TRAINING

WHAT?

„Marketing and creativity for successful brands“ is a training in which Mark will change you brand image through the lens of emotion and immerse you in the Blue Ocean strategy. And building the right strategy is the answer to many of the questions you ask yourself as leaders, managers, and owners. At the upcoming training you will get answers on how to achieve satisfactory success, to cope with competition and to float to the surface.

A creative workshop before the lunch break will show you the world of brainstorming and how creative advertising concepts are born. With many practical examples and working ideas, Elitsa will give you valuable tips for growing your brand.

WHO?

- Marketing managers and specialists

- Managers on high, medium and operational levels

- Business owners

- Teams of large and medium-sized companies

- Those who are making their first steps in the business world

WHY?

Answers you will get:

- What is stopping your brand from growing and how can you remove the barriers?

- How emotions make people act?

- Why is it important not to compete with others?

- How do you find your place in the Blue Ocean?

- How do you create and measure creative concepts?

Lecturers

MARC DE TURCK

Business coach and CEO of IDEAS Intl.

Marc J. De Turck is a well-known trainer, coach, consultant in Europe and Bulgaria with over 22 years of experience as a personal trainer and manager. Не has conducted seminars for top executives and leaders across Europe, Asia, the Americas. Marc has personally trained and helped more than 45 000 managers and 200 000 staff of 2800 leading companies in Europe and more than 4,000 government employees and business leaders be more successful and effective in their operations. He has studied many management systems, but considers the Hubbard Management System to be the most advanced, accomplished and result-oriented system. At the upcoming training, Marc will focus on positioning in the market and on motivation through the right emotions, and will immerse you in the Blue Ocean strategy.

ELITSA MIHAYLOVA

Marketer, CEO of Social Freaks

Elitsa is a marketer with 15 years of experience. She holds an MBA in Marketing from City University of Seattle. She gave wings to her love for good creative, marketing and the digital world by creating Social Freaks in 2011, and in 2015 positioned the agency as the only full-service creative agency in Plovdiv and outside Sofia. With the team of designers, accounts, digital experts, copywriters and an art directors, the agency has developed dozens of creative campaigns for B2C & B2B Bulgarian and international clients - Mall Galleria Burgas & Stara Zagora and Delta Planet Varna; automobile brands BMW, Great Wall & Haval; top travel agencies and hotel chains; a number of B2B and manufacturing companies from Plovdiv and the country; investment companies and holdings in various fields and many more.

LECTURERS

Schedule

SCHEDULE

9:00 – 9:20

REGISTRATION

9:20 – 9:30

OPENING (Elitsa Mihaylova)

9:30 – 11:00

WHAT IS BRAND POSITIONING AND HOW TO GET ONE AND PROMOTE IT? (Marc De Turck)

11:00 – 11:20

COFFEE BREAK

11:20 – 12:00

HOW TO UNDERSTAND AND MOTIVATE OTHERS THROUGH THE RIGHT EMOTIONS?

(Marc De Turck)

12:00 – 12:50

WORKSHOP "CREATING AND MEASURING CREATIVE CONCEPTS" (Elitsa Mihaylova)

12:50 – 14:00

LUNCH BREAK

14:00 – 15:40

WHAT IS FINDING A BLUE OCEAN REALLY AND HOW TO ESTABLISH ONE AWAY FROM COMPETITION? (Marc De Turck)

15:40 – 16:00

COFFEE BREAK

16:00 – 17:00

IS YOUR PRODUCT, SERVICE AND PACKAGING ANSWERING THE TRENDS OF THE FUTURE? (Marc De Turck)

Tickets

TICKETS

280 BGN VAT incl.

EARLY BIRD until 22.10.19

Take advantage of Early bird registration till 22.10 and pay BGN 280 VAT incl. for one attendee.

500 BGN VAT incl.

EARLY BIRD x2 until 22.10.19

Take advantage of Early bird registration till 22.10 and pay BGN 500 VAT incl. for two attendees.

350 BGN VAT incl.

REGULAR PASS until 31.10.19

600 BGN VAT incl.

REGULAR PASS x2 until 31.10.19

Register from 23.10 until 31.10 and get your Regular ticket at a price of BGN 350 VAN incl. for two attendees.

What is included in the price:

- Registration and attendance throughout the day with the opportunity to attend all the lecture panels.

- Presentation materials

- Two coffee breaks with drinks and something to eat.

- Access to a Facebook closed group where you can interact with the other participants, share experiences and resources, as well as receive information and preferential terms for future issues of Marketing under the hills Academy.

- Simultaneous translation from English to Bulgarian for the lectures of Marc De Turck and from English to Bulgarian for the lectures of Elitsa Mihaylova.

Location

LOCATION

Hotel Imperial Plovdiv

Room Plovdiv

6 "Lev Tolstoy" str.

Plovdiv, 4017

Bulgaria

Hotel Imperial Plovdiv offers free parking for the guests of the training.

FAQ

WHAT IS Marketing Under The Hills Academy?

Marketing under the hills is a Facebook group created by the creative agency Social Freaks at the end of 2016. The purpose of the group is to bring together all professionals and enthusiasts in the field of marketing.

Through our work at Social Freaks in Plovdiv and from meeting dozens of managers and specialists in Marketing and Sales departments of various B2B & B2C companies, we realised the need for a quality training product from practitioners in Plovdiv and the region. The concept of Marketing under the hills Academy is to organise periodic trainings in Plovdiv - at least 4 times a year in which we present various topics and guest lecturers with international professional experience in the field of strategic planning, marketing and advertising. The trainings take the form of lectures and practical panels. Seats are limited to 40 participants.

WHAT ARE THE IMPORTANT DATES?

Important dates for October 2019:

- Until 22.10 - Early Bird registration.

- Until 31.10 - Regular registration.

„Marketing and creativity for successful brands“ starts on the 1st of November from 9:00 to 17:00 with two coffee breaks of 20 minutes and a lunch break of 1 hour and 10 minutes.

HOW TO REGISTER?

Fill out the registration form and you will receive an invoice on the email you specify. After payment, the registration will be confirmed. If you have any questions, please contact us on 0884 907 668 from 10:00 to 18:00 Monday to Friday and email: info@marketingpodtepetata.com

Hurry up, seats are limited!

HOW MUCH DOES IT COST?

You can choose the price of your ticket yourself: Take advantage of Early bird registration till 22.10 and pay BGN 280 VAT incl. for one attendee or BGN 500 VAT incl. for two. If you register from 23.10 to 31.10, you can pick up your Regular ticket at a price of BGN 350 VAT incl. for one attendee or BGN 600 VAT incl. for two.

What is included in the price?

- Registration and attendance throughout the day with the opportunity to attend all the lecture panels.

- Presentation materials

- Two coffee breaks with drinks and something to eat.

- Simultaneous translation from English to Bulgarian for the lectures of Marc De Turck and from English to Bulgarian for the lectures of Elitsa Mihaylova.

WHAT PAYMENT METHODS ARE ACCEPTED?

Payment is made by bank transfer. After completing the registration form, you will receive a confirmation email and details for bank transfer to complete the payment. If required, we can send you a proforma invoice.

HOW TO REACH THE LOCATION?

„Marketing and creativity for successful brands“ will be held at Hotel Imperial Plovdiv. room "Plovdiv". The address is 6, Lev Tolstoy Str., 4017 Kamenitsa 2, Plovdiv. You can get there by car. The location offers free parking for attendees. Alternative transportation methods include public transportation and taxi. The taxi companies we recommend are Eco Taxi Plovdiv tel 0326155 or Inter taxi tel 0329199.

WHERE TO HAVE LUNCH?

There are several restaurants around the hotel offering a lunch menu. We recommend:

Riviera Restaurant 5 minutes on foot

Restaurant Южен Полъх "Полиграфия" 5 minutes on foot

TWO BROTHERS Food and Fun 10 minutes on foot

Plovdiv Plaza Mall is a 5-minute drive away

WHERE TO STAY?

Here are the preferential rates for hotel accommodation in Hotel Imperial Plovdiv:

Single room standard 92.00 BGN

Double room standard 112.00 BGN

Deluxe single Room 108,00 BGN

Deluxe double Room 128,00 BGN

The price is per room / night and includes breakfast, 24-hour fitness, tourist tax, 9% VAT. When reserving, guests should mention that they are part of the training to make use of the preferential rates.

YOU CANNOT ATTEND?

Tickets purchased are non-refundable, but you can give your ticket to someone else. Contact our team for details.

WHY INVESTING IN KNOWLEDGE?

Share the training with your company's managers, team and HR department. You will gain knowledge and experience from professionals with years of international experience. This knowledge is directly applicable to your work in marketing and sales departments, as well as in many other departments and industries.